THE BRAND EDIT

CONTENTS

• 1. WELCOME TO THE BRAND EDIT
• 2. THE REAL REASON YOUR BRAND ISN'T WORKING
• 3. THE PSYCHOLOGY OF A PREMIUM BRAND
• 4. MY PROCESS: HOW I BUILD ICONIC BRANDS
• 5. CASE STUDIES: BRANDS THAT WORK
• 6. THE SHIFT: BECOMING THE BRAND
• 7. NEXT STEPS
• 8. FINAL NOTE